Demand Stable Amidst Marketing Skill Shift
It’s harder to break into the business, but overall demand in marketing jobs in 2024 will stay consistent. The reason I say this is that I see a general reorganization of what skills are valued and needed for marketing jobs in 2024, but no real lessening of demand. Lower-level copywriting roles will be easier to automate, but at the same time, the demand for marketers to provide context to the copy, project manage, and work with stakeholders is going to explode.
Companies will choose to use this technology to do more marketing than ever before rather than just downsize their existing departments. No tool this powerful is used to just cut costs in any company that has ambitions to continue to grow.
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