Provide clear UGC guidelines
Offer clear guidelines on the kind of user-generated content you want. A recent market survey revealed that only 16% of brands actually offer clear guidance on the kind of content they want to see from their users. However, over half of the consumers surveyed stated that they would actually want brands to tell them what they should be doing in terms of UGC.
This mismatch between the brand and its users is leaving a significant amount of potential UGC on the table due to a lack of clear vision on what they actually want to achieve with it. My advice for companies looking to grow via UGC is to flesh out the strategy and subtly start pointing your users in the right direction.
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