Author: Greg Listopad
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What Are the Keys to Managing a Successful Press Conference?
Plan for Potential Issues One that went particularly well for me was for an integrated facilities management company announcing the opening of a new global office in Poland. I credit the press conference’s success, largely, to considering all factors around the announcement when making the plan. Generally, a facility opening sounds like it should be… Read more
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What Are Effective Methods to Help Leaders Develop Better Decision-Making Skills?
Practice Problem Identification In my experience with leader L&D, the simplest solutions are the ones that tend to be more effective, since most leaders are usually not in the sort of environment where they can take the time to calmly use a framework like OODA. They have a lot on their plates and often need… Read more
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How Do Cultural Differences Shape Marketing Campaigns in International Markets?
Tailored Campaigns for French and Indian Markets One of the biggest campaigns I ever led was the launch of a digital learning platform for a major multinational that had a sizable presence in France and India. It required a very different approach, as what worked in France definitely did not play as well in India,… Read more
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How Do You Create Content that Naturally Attracts Backlinks?
Mix Infographics, Lists, and Checklists If you were going to pick a few things to focus on—and you should, as going for too many options is a good way to burn out your marketing team—I would recommend a mix of three things: infographics, resource lists, and checklists. Infographics are useful because they are excellent at… Read more
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12 Industry Insights to Facilitate a Smooth Career Transition
Marketing Skills Transfer to Teaching Marketing and teaching aren’t all that different. I’ve spent time in both roles and I’ve noticed a surprising number of parallels between the two that might not be readily apparent at first glance, but make a great deal of sense upon further reflection. Both roles require a lot of effort… Read more
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What Challenges Face Small Business Owners in 2024?
Adjusting to New Technology Learning how to use an entirely new tech stack because the one I was accustomed to in my over 10 years in corporate roles was far too expensive to justify for a startup without significant cash flow. Going from Microsoft Office to OpenOffice, from Outlook to Thunderbird, from the Adobe Suite… Read more
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25 Daily Practices that Executives Credit for Continuous Self-Growth
Advance with Continuous Language Learning Continuous language learning and engagement. As an immigrant twice over, working with various multinational companies, I can very safely say that nothing keeps you progressing in your career like picking up new language proficiencies that you can then apply in the business world and while networking. Beyond that, it gives… Read more
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15 Effective Ways for Entrepreneurs to Improve their Leadership Skills
Start with Authentic Small Steps Start with small steps, rather than doing something incredibly inorganic by trying to emulate a leadership style you learned in a course or workshop. Your team will always be able to tell if you are not being authentic, and this can cause people to keep their guard up around you… Read more
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User-Generated Content: Best Practices, Expert Tips & Trends to Grow in 2024
Provide clear UGC guidelines Offer clear guidelines on the kind of user-generated content you want. A recent market survey revealed that only 16% of brands actually offer clear guidance on the kind of content they want to see from their users. However, over half of the consumers surveyed stated that they would actually want brands… Read more
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Why are you passionate about sales?
Psychology’s Role in Sales Passion When I was young and figuring out what I wanted to do in my career, I was always drawn to the study of psychology. Understanding why we do the things we do, the motivations behind our simplest and most complex interactions, and how those can be influenced by others is… Read more