Author: Shannon Listopad
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10 unconventional team-building activities that actually work
Organic Interactions The best team-building activities are the ones that happen naturally alongside work when there is a feeling of psychological safety and space. For example, when team members are sent to a client visit in another city and manage to get lost navigating the new environment, and have to find their way back together.… Read more
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How Have You Used a Content Calendar to Streamline Workflow?
Frame Content Around Company Themes When creating a content calendar, I like to always start by looking into the frameworks and goals that the company or team has set up. For example, maybe the company wants to really push three themes for the year: data and insights, innovation, and security. Under each of these themes,… Read more
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18 Creative Surveying Techniques for Consumer Insight
Leverage AI for Qualitative Analysis Traditional market research surveys continue to be an extremely valuable tool for gathering consumer insights, but with so many sources of data available these days, you may be missing important areas of consideration if it’s the only method you’re using. Qualitative methods are becoming increasingly useful with the rise of… Read more
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6 Engaging Market Research Activities for Your Students
Use Multiple Data Sources Using multiple data sources allows researchers to triangulate information, ensuring accurate and reliable insights. This approach is critical in validating assumptions, reducing risk, and ensuring market strategies align with consumer behavior. Shannon Listopad, owner of November Consulting, emphasized that gathering data from multiple sources is essential to form a comprehensive view… Read more
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How to Leverage Customer Feedback to Improve Reputation
Retain Clients with Tailored Engagement Surveys Gathering and utilizing customer feedback should always be a highly prioritized part of a company’s commercial strategy. Finding new clients is great, but retaining and growing existing accounts is what really solidifies your reputation in the market and ensures a steady pipeline of work. I recommend starting by looking… Read more
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What Determines the Most Effective Channel Mix for Multi-Channel Marketing Campaigns?
Identify Target Audience and Channel Suitability Determining the most effective channel mix is a cornerstone of digital marketing. There are many things to keep in mind, but I usually start by thinking about who the target customer is for the messaging. Where do these customers spend their time? Where would they be most likely to… Read more
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What Marketing Tactics Help Differentiate a Small Business in a Crowded Market?
Target Local Networks and Connections Small businesses often want to really hit the ground running and go all-in on paid and organic content pushed on social media channels and search engines. This can be helpful in some cases, but what I find most often is that small businesses really make the most impact by thinking… Read more
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How Do Startups Ensure Ethical AI Implementation?
Prioritize Transparency with Clients When it comes to using AI technologies for business purposes, the most important thing to prioritize is transparency. If you’re committing to writing an original piece of content and instead you run it through an AI platform and send back something you haven’t written yourself, that is not being transparent, ethical,… Read more
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How Do You Adapt Global Marketing Campaigns for Specific Local Markets as a Chief Marketing Officer?
Localize Content with Cultural Sensitivity Tailoring a global marketing campaign to a local market is always tricky, but it’s always worth it to localize the content rather than run the same materials with no regard for local differences. Start by getting in touch with local team members or connections to make sure you aren’t in… Read more
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12 Must-Have Marketing Technology Tools In 2024 And Why They’re Essential
AI Tools Streamline Open-Ended Survey Analysis What I’ve been seeing in the marketing world this year is an increasing number of use cases for AI integration. Let me give you an example of one that has certainly made my life a lot easier: AI tools for open-ended survey responses. In the past, if you asked… Read more