Author: Shannon Listopad
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How to build strong connections in the technology leadership community
Make Informal Connections Beyond Business For a long time, I viewed networking as a stilted business exercise done at specially coordinated events and during backroom discussions, but the genuinely most helpful and rewarding connections I have made within the technology leadership community have all been made in informal settings or during downtime on projects. When… Read more
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How to Determine if Your Idea for a New Business is Viable?
Conduct Pre-Launch Market Research Testing out your new business ideas before launch is absolutely vital. Any time you want to take a new product or solution to the market, I recommend conducting a market research assessment. I like to look at a combination of survey data, desktop research, and industry reports to give you a… Read more
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Polish Startups: The Importance of Marketing Strategy
Since arriving in Poland in 2014, I’ve witnessed a surge in entrepreneurial energy fueled by the country’s economic growth, but observed a common challenge among startups: a lack of presentation and communication skills, stemming from gaps in education and culture, emphasizing the need to strike a balance between technical prowess and effective marketing strategies in… Read more