Category: Features
-
10 unconventional team-building activities that actually work
Organic Interactions The best team-building activities are the ones that happen naturally alongside work when there is a feeling of psychological safety and space. For example, when team members are sent to a client visit in another city and manage to get lost navigating the new environment, and have to find their way back together.… Read more
-
What Are the Keys to Managing a Successful Press Conference?
Plan for Potential Issues One that went particularly well for me was for an integrated facilities management company announcing the opening of a new global office in Poland. I credit the press conference’s success, largely, to considering all factors around the announcement when making the plan. Generally, a facility opening sounds like it should be… Read more
-
How Have You Used a Content Calendar to Streamline Workflow?
Frame Content Around Company Themes When creating a content calendar, I like to always start by looking into the frameworks and goals that the company or team has set up. For example, maybe the company wants to really push three themes for the year: data and insights, innovation, and security. Under each of these themes,… Read more
-
What Are Effective Methods to Help Leaders Develop Better Decision-Making Skills?
Practice Problem Identification In my experience with leader L&D, the simplest solutions are the ones that tend to be more effective, since most leaders are usually not in the sort of environment where they can take the time to calmly use a framework like OODA. They have a lot on their plates and often need… Read more
-
How Do Cultural Differences Shape Marketing Campaigns in International Markets?
Tailored Campaigns for French and Indian Markets One of the biggest campaigns I ever led was the launch of a digital learning platform for a major multinational that had a sizable presence in France and India. It required a very different approach, as what worked in France definitely did not play as well in India,… Read more
-
How Do You Create Content that Naturally Attracts Backlinks?
Mix Infographics, Lists, and Checklists If you were going to pick a few things to focus on—and you should, as going for too many options is a good way to burn out your marketing team—I would recommend a mix of three things: infographics, resource lists, and checklists. Infographics are useful because they are excellent at… Read more
-
18 Creative Surveying Techniques for Consumer Insight
Leverage AI for Qualitative Analysis Traditional market research surveys continue to be an extremely valuable tool for gathering consumer insights, but with so many sources of data available these days, you may be missing important areas of consideration if it’s the only method you’re using. Qualitative methods are becoming increasingly useful with the rise of… Read more
-
6 Engaging Market Research Activities for Your Students
Use Multiple Data Sources Using multiple data sources allows researchers to triangulate information, ensuring accurate and reliable insights. This approach is critical in validating assumptions, reducing risk, and ensuring market strategies align with consumer behavior. Shannon Listopad, owner of November Consulting, emphasized that gathering data from multiple sources is essential to form a comprehensive view… Read more
-
How to Leverage Customer Feedback to Improve Reputation
Retain Clients with Tailored Engagement Surveys Gathering and utilizing customer feedback should always be a highly prioritized part of a company’s commercial strategy. Finding new clients is great, but retaining and growing existing accounts is what really solidifies your reputation in the market and ensures a steady pipeline of work. I recommend starting by looking… Read more
-
What Determines the Most Effective Channel Mix for Multi-Channel Marketing Campaigns?
Identify Target Audience and Channel Suitability Determining the most effective channel mix is a cornerstone of digital marketing. There are many things to keep in mind, but I usually start by thinking about who the target customer is for the messaging. Where do these customers spend their time? Where would they be most likely to… Read more