Category: Features
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12 Industry Insights to Facilitate a Smooth Career Transition
Marketing Skills Transfer to Teaching Marketing and teaching aren’t all that different. I’ve spent time in both roles and I’ve noticed a surprising number of parallels between the two that might not be readily apparent at first glance, but make a great deal of sense upon further reflection. Both roles require a lot of effort… Read more
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What Marketing Tactics Help Differentiate a Small Business in a Crowded Market?
Target Local Networks and Connections Small businesses often want to really hit the ground running and go all-in on paid and organic content pushed on social media channels and search engines. This can be helpful in some cases, but what I find most often is that small businesses really make the most impact by thinking… Read more
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How Do Startups Ensure Ethical AI Implementation?
Prioritize Transparency with Clients When it comes to using AI technologies for business purposes, the most important thing to prioritize is transparency. If you’re committing to writing an original piece of content and instead you run it through an AI platform and send back something you haven’t written yourself, that is not being transparent, ethical,… Read more
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How Do You Adapt Global Marketing Campaigns for Specific Local Markets as a Chief Marketing Officer?
Localize Content with Cultural Sensitivity Tailoring a global marketing campaign to a local market is always tricky, but it’s always worth it to localize the content rather than run the same materials with no regard for local differences. Start by getting in touch with local team members or connections to make sure you aren’t in… Read more
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What Challenges Face Small Business Owners in 2024?
Adjusting to New Technology Learning how to use an entirely new tech stack because the one I was accustomed to in my over 10 years in corporate roles was far too expensive to justify for a startup without significant cash flow. Going from Microsoft Office to OpenOffice, from Outlook to Thunderbird, from the Adobe Suite… Read more
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12 Must-Have Marketing Technology Tools In 2024 And Why They’re Essential
AI Tools Streamline Open-Ended Survey Analysis What I’ve been seeing in the marketing world this year is an increasing number of use cases for AI integration. Let me give you an example of one that has certainly made my life a lot easier: AI tools for open-ended survey responses. In the past, if you asked… Read more
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25 Daily Practices that Executives Credit for Continuous Self-Growth
Advance with Continuous Language Learning Continuous language learning and engagement. As an immigrant twice over, working with various multinational companies, I can very safely say that nothing keeps you progressing in your career like picking up new language proficiencies that you can then apply in the business world and while networking. Beyond that, it gives… Read more
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15 Effective Ways for Entrepreneurs to Improve their Leadership Skills
Start with Authentic Small Steps Start with small steps, rather than doing something incredibly inorganic by trying to emulate a leadership style you learned in a course or workshop. Your team will always be able to tell if you are not being authentic, and this can cause people to keep their guard up around you… Read more
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How to build strong connections in the technology leadership community
Make Informal Connections Beyond Business For a long time, I viewed networking as a stilted business exercise done at specially coordinated events and during backroom discussions, but the genuinely most helpful and rewarding connections I have made within the technology leadership community have all been made in informal settings or during downtime on projects. When… Read more
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User-Generated Content: Best Practices, Expert Tips & Trends to Grow in 2024
Provide clear UGC guidelines Offer clear guidelines on the kind of user-generated content you want. A recent market survey revealed that only 16% of brands actually offer clear guidance on the kind of content they want to see from their users. However, over half of the consumers surveyed stated that they would actually want brands… Read more