Category: Features
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Why are you passionate about sales?
Psychology’s Role in Sales Passion When I was young and figuring out what I wanted to do in my career, I was always drawn to the study of psychology. Understanding why we do the things we do, the motivations behind our simplest and most complex interactions, and how those can be influenced by others is… Read more
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5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job?
Demand Stable Amidst Marketing Skill Shift It’s harder to break into the business, but overall demand in marketing jobs in 2024 will stay consistent. The reason I say this is that I see a general reorganization of what skills are valued and needed for marketing jobs in 2024, but no real lessening of demand. Lower-level… Read more
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How to Determine if Your Idea for a New Business is Viable?
Conduct Pre-Launch Market Research Testing out your new business ideas before launch is absolutely vital. Any time you want to take a new product or solution to the market, I recommend conducting a market research assessment. I like to look at a combination of survey data, desktop research, and industry reports to give you a… Read more
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How To Adapt Your Writing Style To Resonate With Different Audiences
Immerse in Target Audience Content Spend some time actually reading content created for that target audience. It really is the simplest way to help you understand what will be effective and how you will need to adapt your style to resonate with that particular audience. I’ve worked for an international company that, for example, totally… Read more