Mix Infographics, Lists, and Checklists
If you were going to pick a few things to focus on—and you should, as going for too many options is a good way to burn out your marketing team—I would recommend a mix of three things: infographics, resource lists, and checklists.
Infographics are useful because they are excellent at conveying complex information in an easy-to-parse and, more importantly, easy-to-share way. If you create informative and high-quality infographics, you have a much higher chance of having other websites link back to your content, as they are a resource for others in your space.
Resource lists perform excellently when compared to the effort needed to put them together, as they can become a bible for those in your industry who consistently have to search for topics covered by the list. By curating and sharing a comprehensive list of resources, you not only establish yourself as an authority in the field, but you also open up room for other content creators to reach out to you to be included on your list. This helps you build your network and exchange links with other sites.
Checklists are also excellent if your industry allows for content that is friendly for this format. A step-by-step guide to a particular process or task is a valuable resource to other content creators in your space, so putting together a comprehensive resource that addresses common pain points faced by your audience is an excellent way to get backlinks and be seen as a trusted resource.
Check out the full article at backlinkbuilding.io