Immerse in Target Audience Content
Spend some time actually reading content created for that target audience. It really is the simplest way to help you understand what will be effective and how you will need to adapt your style to resonate with that particular audience. I’ve worked for an international company that, for example, totally rephrased articles on the same topic and in the same language simply because one set of English speakers was in the UK and the other was in India. To learn how to best convey information, I spent time reading local communications at the company, newspapers, Twitter feeds, and watching pop culture programming until I had a better grasp of the subtle differences in communication style. I encourage others who want their content to resonate to do the same because the first step towards resonating with an audience is being able to put yourself in their shoes.
Check out the full article at LightKey.io