Tag: Content Creation
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How Have You Used a Content Calendar to Streamline Workflow?
Frame Content Around Company Themes When creating a content calendar, I like to always start by looking into the frameworks and goals that the company or team has set up. For example, maybe the company wants to really push three themes for the year: data and insights, innovation, and security. Under each of these themes,… Read more
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How Do Cultural Differences Shape Marketing Campaigns in International Markets?
Tailored Campaigns for French and Indian Markets One of the biggest campaigns I ever led was the launch of a digital learning platform for a major multinational that had a sizable presence in France and India. It required a very different approach, as what worked in France definitely did not play as well in India,… Read more
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How Do You Create Content that Naturally Attracts Backlinks?
Mix Infographics, Lists, and Checklists If you were going to pick a few things to focus on—and you should, as going for too many options is a good way to burn out your marketing team—I would recommend a mix of three things: infographics, resource lists, and checklists. Infographics are useful because they are excellent at… Read more
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How Do You Adapt Global Marketing Campaigns for Specific Local Markets as a Chief Marketing Officer?
Localize Content with Cultural Sensitivity Tailoring a global marketing campaign to a local market is always tricky, but it’s always worth it to localize the content rather than run the same materials with no regard for local differences. Start by getting in touch with local team members or connections to make sure you aren’t in… Read more
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User-Generated Content: Best Practices, Expert Tips & Trends to Grow in 2024
Provide clear UGC guidelines Offer clear guidelines on the kind of user-generated content you want. A recent market survey revealed that only 16% of brands actually offer clear guidance on the kind of content they want to see from their users. However, over half of the consumers surveyed stated that they would actually want brands… Read more
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How To Adapt Your Writing Style To Resonate With Different Audiences
Immerse in Target Audience Content Spend some time actually reading content created for that target audience. It really is the simplest way to help you understand what will be effective and how you will need to adapt your style to resonate with that particular audience. I’ve worked for an international company that, for example, totally… Read more