Tag: Customer Insights

  • 18 Creative Surveying Techniques for Consumer Insight

    18 Creative Surveying Techniques for Consumer Insight

    Leverage AI for Qualitative Analysis Traditional market research surveys continue to be an extremely valuable tool for gathering consumer insights, but with so many sources of data available these days, you may be missing important areas of consideration if it’s the only method you’re using. Qualitative methods are becoming increasingly useful with the rise of… Read more

  • How to Leverage Customer Feedback to Improve Reputation

    How to Leverage Customer Feedback to Improve Reputation

    Retain Clients with Tailored Engagement Surveys Gathering and utilizing customer feedback should always be a highly prioritized part of a company’s commercial strategy. Finding new clients is great, but retaining and growing existing accounts is what really solidifies your reputation in the market and ensures a steady pipeline of work. I recommend starting by looking… Read more