Tag: International Business
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What Are the Keys to Managing a Successful Press Conference?
Plan for Potential Issues One that went particularly well for me was for an integrated facilities management company announcing the opening of a new global office in Poland. I credit the press conference’s success, largely, to considering all factors around the announcement when making the plan. Generally, a facility opening sounds like it should be… Read more
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How Do Cultural Differences Shape Marketing Campaigns in International Markets?
Tailored Campaigns for French and Indian Markets One of the biggest campaigns I ever led was the launch of a digital learning platform for a major multinational that had a sizable presence in France and India. It required a very different approach, as what worked in France definitely did not play as well in India,… Read more