Tag: Localization
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How Do Cultural Differences Shape Marketing Campaigns in International Markets?
Tailored Campaigns for French and Indian Markets One of the biggest campaigns I ever led was the launch of a digital learning platform for a major multinational that had a sizable presence in France and India. It required a very different approach, as what worked in France definitely did not play as well in India,… Read more
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How Do You Adapt Global Marketing Campaigns for Specific Local Markets as a Chief Marketing Officer?
Localize Content with Cultural Sensitivity Tailoring a global marketing campaign to a local market is always tricky, but it’s always worth it to localize the content rather than run the same materials with no regard for local differences. Start by getting in touch with local team members or connections to make sure you aren’t in… Read more