Tag: Marketing
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How Have You Used a Content Calendar to Streamline Workflow?
Frame Content Around Company Themes When creating a content calendar, I like to always start by looking into the frameworks and goals that the company or team has set up. For example, maybe the company wants to really push three themes for the year: data and insights, innovation, and security. Under each of these themes,… Read more
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How Do Cultural Differences Shape Marketing Campaigns in International Markets?
Tailored Campaigns for French and Indian Markets One of the biggest campaigns I ever led was the launch of a digital learning platform for a major multinational that had a sizable presence in France and India. It required a very different approach, as what worked in France definitely did not play as well in India,… Read more
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18 Creative Surveying Techniques for Consumer Insight
Leverage AI for Qualitative Analysis Traditional market research surveys continue to be an extremely valuable tool for gathering consumer insights, but with so many sources of data available these days, you may be missing important areas of consideration if it’s the only method you’re using. Qualitative methods are becoming increasingly useful with the rise of… Read more
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6 Engaging Market Research Activities for Your Students
Use Multiple Data Sources Using multiple data sources allows researchers to triangulate information, ensuring accurate and reliable insights. This approach is critical in validating assumptions, reducing risk, and ensuring market strategies align with consumer behavior. Shannon Listopad, owner of November Consulting, emphasized that gathering data from multiple sources is essential to form a comprehensive view… Read more
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What Determines the Most Effective Channel Mix for Multi-Channel Marketing Campaigns?
Identify Target Audience and Channel Suitability Determining the most effective channel mix is a cornerstone of digital marketing. There are many things to keep in mind, but I usually start by thinking about who the target customer is for the messaging. Where do these customers spend their time? Where would they be most likely to… Read more
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12 Industry Insights to Facilitate a Smooth Career Transition
Marketing Skills Transfer to Teaching Marketing and teaching aren’t all that different. I’ve spent time in both roles and I’ve noticed a surprising number of parallels between the two that might not be readily apparent at first glance, but make a great deal of sense upon further reflection. Both roles require a lot of effort… Read more
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What Marketing Tactics Help Differentiate a Small Business in a Crowded Market?
Target Local Networks and Connections Small businesses often want to really hit the ground running and go all-in on paid and organic content pushed on social media channels and search engines. This can be helpful in some cases, but what I find most often is that small businesses really make the most impact by thinking… Read more
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How Do You Adapt Global Marketing Campaigns for Specific Local Markets as a Chief Marketing Officer?
Localize Content with Cultural Sensitivity Tailoring a global marketing campaign to a local market is always tricky, but it’s always worth it to localize the content rather than run the same materials with no regard for local differences. Start by getting in touch with local team members or connections to make sure you aren’t in… Read more
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12 Must-Have Marketing Technology Tools In 2024 And Why They’re Essential
AI Tools Streamline Open-Ended Survey Analysis What I’ve been seeing in the marketing world this year is an increasing number of use cases for AI integration. Let me give you an example of one that has certainly made my life a lot easier: AI tools for open-ended survey responses. In the past, if you asked… Read more
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5 Predictions for the Marketing Jobs in 2024: Easier or Harder to Find a Job?
Demand Stable Amidst Marketing Skill Shift It’s harder to break into the business, but overall demand in marketing jobs in 2024 will stay consistent. The reason I say this is that I see a general reorganization of what skills are valued and needed for marketing jobs in 2024, but no real lessening of demand. Lower-level… Read more