Tag: Research
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18 Creative Surveying Techniques for Consumer Insight
Leverage AI for Qualitative Analysis Traditional market research surveys continue to be an extremely valuable tool for gathering consumer insights, but with so many sources of data available these days, you may be missing important areas of consideration if it’s the only method you’re using. Qualitative methods are becoming increasingly useful with the rise of… Read more
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6 Engaging Market Research Activities for Your Students
Use Multiple Data Sources Using multiple data sources allows researchers to triangulate information, ensuring accurate and reliable insights. This approach is critical in validating assumptions, reducing risk, and ensuring market strategies align with consumer behavior. Shannon Listopad, owner of November Consulting, emphasized that gathering data from multiple sources is essential to form a comprehensive view… Read more
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12 Must-Have Marketing Technology Tools In 2024 And Why They’re Essential
AI Tools Streamline Open-Ended Survey Analysis What I’ve been seeing in the marketing world this year is an increasing number of use cases for AI integration. Let me give you an example of one that has certainly made my life a lot easier: AI tools for open-ended survey responses. In the past, if you asked… Read more
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How to Determine if Your Idea for a New Business is Viable?
Conduct Pre-Launch Market Research Testing out your new business ideas before launch is absolutely vital. Any time you want to take a new product or solution to the market, I recommend conducting a market research assessment. I like to look at a combination of survey data, desktop research, and industry reports to give you a… Read more