Tag: Strategy
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How Have You Used a Content Calendar to Streamline Workflow?
Frame Content Around Company Themes When creating a content calendar, I like to always start by looking into the frameworks and goals that the company or team has set up. For example, maybe the company wants to really push three themes for the year: data and insights, innovation, and security. Under each of these themes,… Read more
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What Are Effective Methods to Help Leaders Develop Better Decision-Making Skills?
Practice Problem Identification In my experience with leader L&D, the simplest solutions are the ones that tend to be more effective, since most leaders are usually not in the sort of environment where they can take the time to calmly use a framework like OODA. They have a lot on their plates and often need… Read more
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What Determines the Most Effective Channel Mix for Multi-Channel Marketing Campaigns?
Identify Target Audience and Channel Suitability Determining the most effective channel mix is a cornerstone of digital marketing. There are many things to keep in mind, but I usually start by thinking about who the target customer is for the messaging. Where do these customers spend their time? Where would they be most likely to… Read more
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How Do Startups Ensure Ethical AI Implementation?
Prioritize Transparency with Clients When it comes to using AI technologies for business purposes, the most important thing to prioritize is transparency. If you’re committing to writing an original piece of content and instead you run it through an AI platform and send back something you haven’t written yourself, that is not being transparent, ethical,… Read more
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User-Generated Content: Best Practices, Expert Tips & Trends to Grow in 2024
Provide clear UGC guidelines Offer clear guidelines on the kind of user-generated content you want. A recent market survey revealed that only 16% of brands actually offer clear guidance on the kind of content they want to see from their users. However, over half of the consumers surveyed stated that they would actually want brands… Read more
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How To Adapt Your Writing Style To Resonate With Different Audiences
Immerse in Target Audience Content Spend some time actually reading content created for that target audience. It really is the simplest way to help you understand what will be effective and how you will need to adapt your style to resonate with that particular audience. I’ve worked for an international company that, for example, totally… Read more
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Polish Startups: The Importance of Marketing Strategy
Since arriving in Poland in 2014, I’ve witnessed a surge in entrepreneurial energy fueled by the country’s economic growth, but observed a common challenge among startups: a lack of presentation and communication skills, stemming from gaps in education and culture, emphasizing the need to strike a balance between technical prowess and effective marketing strategies in… Read more