Plan for Potential Issues
One that went particularly well for me was for an integrated facilities management company announcing the opening of a new global office in Poland. I credit the press conference’s success, largely, to considering all factors around the announcement when making the plan.
Generally, a facility opening sounds like it should be nice and straightforward; companies announce this all the time, after all. In reality, there was a level of complexity that needed to be navigated before, during, and after the press conference due to the fact that the company was shutting doors on a London office to open this Polish one.
While the London employees were offered support to move within the company or to Poland, it was obviously going to ruffle some feathers. Teams from the UK, from Poland, and from the global arm of the company sat down and did a catastrophizing exercise on everything that could possibly go wrong due to this announcement and planned how to address each issue.
As it turned out, that playbook was very much needed and allowed us to respond with alacrity. Having responses planned out in advance really allows you to smoothly approach issues quickly, when speed is of the essence to get ahead of bad press.
Check out the full article at PR Thrive