Target Local Networks and Connections
Small businesses often want to really hit the ground running and go all-in on paid and organic content pushed on social media channels and search engines. This can be helpful in some cases, but what I find most often is that small businesses really make the most impact by thinking locally and targeting their own network. Are there local groups that discuss topics related to your business? Join them and make personal connections. Is there an informal network of fellow entrepreneurs in your area who have to grapple with the same sorts of challenges you’re facing as a business? Check out their advice and grow from the knowledge shared in the community. This sort of connection-building can be done online, but also in person at events around your city or region. You might be surprised by how far word-of-mouth can take you.
Check out the full article at SmallBizDigest